Nothing gets my eye twitching faster than the smug smirk I get when I tell a hairdresser what I do. Cue the dramatic monologue: “But it’ll ruin your hair…” followed by the classic “It never turns out right at home.” Sound familiar? Funny how quickly the judgment shows up — and honestly, it’s a big reason we created this range in the first place: to make home Hair Colour feel confident, easy, and entirely free of salon side-eye.
So if your hairdresser starts whispering sweet nothings about “damage,” “regret,” or “you’ll never get it right on your own”… pause. Breathe. And read this instead. These outdated myths are still floating around — repeated like gospel at the basin — and they’re designed to keep you tethered to the salon chair. But we’re here to bust them wide open.
Myth #1: You Can’t Lighten Your Hair at Home
Ah yes, the old “don’t even try it” scare tactic. We hear this one a lot. And while we’re not here to hand out bleach and wish you luck (please don’t if you're not an expert), the idea that you can’t lighten your Hair at home? Completely outdated.
Here’s the real story: no, you can’t go from deep Brunette to icy Platinum in one go — not even in a salon. But Lightening at home? Absolutely doable. The trick is using the right Developer strength for your starting point and your goal. Whether you're lifting your Natural Brunette to a lighter Chocolate, brightening into a vibrant Copper, turning a soft Blonde into Strawberry, or aiming for a luminous Beige Blonde — it all comes down to pairing the right Colour with the right Developer.
Our range gives you exactly that. Want to lighten 1–2 shades? Go with 20 Volume Developer. Lightening around 3 shades and need more intensity? 30 Volume Developer is your go-to. Going even lighter — 4 Shades or more? 40 Volume Developer gives you that extra lift.
Pair 40 Volume Developer bright shade like 901 Extra Light Ash Blonde for a clean, luminous Platinum. Or use it to lift into lighter Brunettes, beautiful Blondes, warm Coppers, or soft Reds. With the right combo, you can lighten your Natural Hair Colour into a fresh new Blonde, Brunette, Red, or Copper — no bleach required.
Already have Colour in your Hair? No problem. If it’s a Darker Shade, you’ll need to remove it first — because Colour won’t lift Colour. Use Colour Remover to take your Hair back to a clean base, then apply your fresh new Light Colour. Our Colour Remover is bleach-free, damage-free, and designed to be easy to use at home. Reset, refresh, and get ready for your next Colour — all from your bathroom.
Keep Reading:
How To Lighten Your Hair
The Beginner’s Guide to Colouring Your Roots (Because Grown-Out Roots Are Not a Vibe)
I Went From Brunette to Blonde Without Bleach — Here’s How
Hair 101: The Dos and Don’ts of Lightening
Can’t Afford the Salon Right Now? Start Here
Myth #2: The Only Way to Remove Hair Colour Is With Bleach
Oh hey, Colour Remover — how you doing? Cue eye roll.
Somewhere along the way, bleach became the default solution for everything. But just because it’s a salon go-to doesn’t mean it’s the best option — especially when you want to remove Colour without destroying your Hair in the process.
Colour
Remover
Enter: Colour Remover. It’s designed to gently wash out Permanent Hair Colour (you don’t need to remove a Semi — it’ll fade on its own). It’s bleach-free, damage-free, and works in as little as 20 minutes. Even long-time Colour lovers use it to clean out Build Up and hit refresh — no stripping, frying, or panicking required.
Keep Reading:
How to Remove Hair Colour Without Bleach
How to Unlock a Hair Colour Disaster
The Simple Science Behind Colour Remover
10 Things You Should Know Before Colour Removing
I Went From Brunette to Blonde Without Bleach
Myth #3: If You’re Colouring at Home, Keep It Basic
The unspoken rule? Don’t get too wild. Stick to something “safe.” Keep it natural. Yawn.
Yes, we recommend choosing a Shade within two levels of your Natural Colour for the most seamless results — but that doesn’t mean you can’t go bold, vibrant, or completely transform your look at home.
The secret isn’t about playing it small — it’s about playing it smart. Colour changes always look their best when they suit your skin tone and undertones. Want to go Copper? Deep Espresso? A dreamy Light Beige Blonde? Start by figuring out if your skin leans Warm, Cool, or Neutral — that’ll help guide your Colour adventure. For example, you might choose jet Black with 1.10 Blue Black and No Lift Developer for a rich, intense look, or 8.44 Intense Copper Blonde with 30 Volume Developer to lift your Natural Hair 3 shades lighter.
And when you're ready, we’ve got the Colour and Developer combos to get you there — whether you're Lightening, deepening, or going bold. It's not about holding back — it's about having the right tools to get salon-quality results at home. Our range gives you the control and confidence to make your perfect shade a reality.
Keep Reading:
How To Find The Best Brunette For Your Skin Tone
How To Choose The Red Hair Colour That Pops With Your Skin Tone
How To Choose The Right Blonde ShadeFor Your Skin Tone
Myth #4: You Can’t Go From Light to Dark Without Going Green
Ah yes — the green Hair panic. One of the most infamous home Hair Colour myths. And while it’s not totally made up, it’s very avoidable.
Here’s the truth: if you’re colouring previously lightened Hair more than 3 Shades darker, you’ll need a Colour Filler. It’s a simple step that replaces the warm pigments lost during lightening — so your darker Shade has something to grip onto. Skip it, and you’ll likely end up with bright roots and murky, khaki ends. Not the look.
Colour
Filler
A Colour Filler bridges the gap between light and dark, helping your new Colour go on rich, glossy, and even from root to tip.
Keep Reading:
What Is a Filler Colour?
Myth #5: Home Hair Colour Will Leave You Brassy
Let’s be honest — no one’s aiming for “sunset orange.” But brassy, underwhelming results? Usually caused by using the wrong type of product. Most supermarket box dyes include a one-size-fits-all Developer, and it’s often too weak to properly lighten your hair. The result? A half-lifted Colour with way too much warmth left behind. Cheap Colour = cheap results.
The fix? Control. Our range lets you choose both your Colour and Developer strength — just like a pro would. Want more lift? Go stronger. Going darker? Stay gentle.
And if you naturally throw Warmth (we see you, Golden Undertones), we’ve got Cool Colours to help balance brassiness. Still need a tone tweak? Our Toner Kits are designed for all Hair types — perfect for refining your shade, boosting shine, and getting that salon-finish glow.
Keep Reading:
The Beginner’s Guide to Colouring Your Roots
The Essential Guide to Toning Your Hair at Home
Home Hair Colour Non-Negotiables for Salon-Quality Results
Myth #6: Leave the Highlights and Lowlights to the Pros
Think you can’t do it yourself? Think again.
Highlights and Lowlights are one of the easiest ways to level up your Colour game at home. They add depth, break up flat tones, and can completely transform your look — no salon appointment required.
Even better? You don’t need fancy foils or complicated techniques. You can paint them on with a brush (or even your fingertips) for a soft, sun-kissed finish. Want to keep it easy? Focus on the front sections where the light naturally hits — instant brightness with minimal effort.
We’ve created simple, follow-along guides to get you started — no stress, no pressure, just beautiful dimension made easy.
Keep Reading:
How to Find and Paint the Highlight Style for You
How to Paint Highlights — Step by Step
Hair 101: How to Paint Baby Lights
The Bottom Line? Don’t Let Old-School Myths Hold You Back
With the right Colour, the right Developer, and a little guidance, at-home Hair Colour is not just possible — it’s empowering, fun, and so satisfying. Forget the fear tactics and start trusting yourself. We’re here with everything you need to get the results you want — minus the salon price tag or pressure.
Ready to Colour With Confidence?
Explore our salon-grade Colours, Toners, and Tools — created to give you professional, affordable results, all from home.
