Do you Colour your own Hair and struggle to get that cool, crisp or creamy tone just right? Or maybe it’s been a while since your last Colour — your highlights have grown out, and your Hair is looking a little... faded. Washed out. Warm. A bit reddish or brassy?
Let’s fix that.
Here’s your friendly, no-fluff guide to understanding how Toning works — and how to do it properly at home with our salon-quality Toner Kits.
Who Needs to Tone Their Hair?
If your Hair is looking brassy — we're talking Yellow, Orange, or Reddish Tones that just won’t quit — you need a Toner.
Brassiness creeps in when your Colour fades, highlights grow out, or your Hair’s been hit with too much sun, sweat, or heat styling. Whether your Blonde’s gone too Golden, your Brunette looks more Red than rich, or your Platinum’s taken on a Yellow tinge — that’s where our Toners step in.
Toning helps:
Cool down Warm or Orange Tones
Refresh and gloss faded Hair
We’ve gathered some of the most common questions our customers ask when it comes to Toning:
What If I’m Very Light Blonde? Will the Light Ash Toner Be Too Dark?
Our Light Ash Toner works wonders for Light to Medium Blondes, but if you're a Platinum or Baby Blonde, you might want to opt for something a little more delicate. For those very Light Shades, our Extra Light Silver Toner or Pearl Blonde Toner are perfect for a soft, cool finish.
I want a Cooler Tone for my Light Blonde, but the Ash doesn't suit me, and it makes my complexion look Red. What should I do?
If your Baby Blonde is leaning more Yellow than you'd like, but the Ash Tones feel too harsh or make your complexion look Red, our Pearl Blonde Toner is your answer. It uses a creamy Beige pigment to gently balance out the Warmth, leaving you with a soft, pearlescent finish rather than a flat Ash.
What if my Hair’s not Light Blonde? Will the Light Ash Toner still work for me?
If your Hair leans toward a deeper Blonde or a Warm, faded Brown, the Light Ash Toner might not give you the depth of Coolness you're looking for. While it will help Tone down some Warmth, a more intense, smoky finish calls for our Dark Ash Blonde Toner Kit. It’s crafted to give those deeper shades the rich, Cool tone they deserve.
What causes brassiness in Hair, and how can you fix it?
Brassy tones often creep in when we lighten our Hair — whether it’s just a few Shades or a full Platinum transformation. You can also naturally have Warmth, which shows up when you Colour.
And let’s not forget that styling products, heat tools, sun exposure, and even saltwater can all work against your perfect, Cool-Toned Colour.
The good news? The solution is simple. Counteract the brass with Cool-Toned Ash or Beige Shades, or start with Natural, neutral Colours that balance Warmth and create a more refined finish.
Why Tone Your Hair with Hair Colour?
Our Toner Kits combine Cool Ash Permanent Hair Colours with a No Lift Developer that activates the Colour to Cool your Hair, while still providing a glossy, refreshed finish.
Here’s why this formula works:
Longevity: The Cool-Toned Colour lasts longer, keeping up with your busy lifestyle. Tone every 6-8 weeks, rather than multiple times a week, to keep your Colour fresh.
Control: You get to choose just how Cool you want your Colour to be, with the perfect depth to target Warmth and neutralise unwanted Tones.
Glossy Finish: Not only do our Toners replenish your Colour, but it also adds a silky, shiny texture, leaving your Hair looking vibrant and lustrous.
How to Find the Right Toning Solution for You
Finding your perfect toner doesn't have to be complicated. Our Toner Kits are designed to make the process effortless — just mix the No-Lift Developer and Colour in the applicator bottle provided, shake, and apply.
To get the best results, choose a Toner Kit that’s the same Shade or Lighter than your current Hair Colour. This way, the Toner glides over your Hair, depositing Cool Ash pigments that neutralise Brassiness while reviving shine and tone — without dulling your Hair with heavy grey, blue, or purple tones.
Instead of masking Warmth, our Toners enhance your Colour’s natural beauty with a soft, balanced finish and a healthy, luminous glow.
Now, Which Toner Kit Do You Need?
We’ve made it easy to choose the right toner for your hair — just match your current Colour and Toning goals to one of our kits below.
Extra Light Silver Blonde Toner Kit
For Very Light Blondes — think platinum, baby-bleached, icy pale.
Gives a crisp, bright Silver tone without dulling.
Extra Light Silver
Toner Kit
Pearl Blonde Toner Kit
For Light Blondes who want to Tone Warmth without going Ashy.
Leaves a creamy, luminous pearl finish.
Pearl Blonde
Toner Kit
Light Ash Toner Kit
Our classic all-rounder for Light to Medium Blondes.
Strong Ash pigments neutralise brass and restore a cool, natural Tone.
Light Ash
Toner Kit
Dark Ash Toner Kit
Perfect for Darker Blondes battling Orange or Bronze hues.
Adds depth with smokey, Cool Tones for a rich, refreshed look.
Dark Ash
Toner Kit
Intense Ash Brown Toner Kit
Made for Brunettes dealing with faded Red or Copper Tones.
Delivers deep, glossy Brunette pigment to cancel Warmth and revive richness.
