Blonde Ambition

Embrace your inner bombshell with this collection of iconic, timeless Blonde hues.

On the Blog


Attention Please: Introducing The Intense Ash Brown Our Coolest Shade Ever

This is big! We've just launched a new Hair Colour Shade and it's the Coolest one we’ve ever created.

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Currently Coveting: The Dolce Vita Blonde

On our radar: these Light Blonde hues evoke the spirit of an old-Hollywood Italian Summer.

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colour remover

Is Colour Build Up Clogging Your Hair? Here Are The Signs

Colour Build makes your Hair look and feel unhealthy, stops your processes and makes your Colour dark. Here's how to fix it.

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Enjoyed the whole experience, loved mixing it in a bowl, loved applying the colour and I love the colour. i will be buying again!


My Hair feels and looks like I just left the salon. I've never seen it look so good!