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We don't miss the blowouts and hairspray, but we're getting ready for a Colour revival.
Photo: Tumblr Let’s get nostalgic for a minute, for a time that wasn’t too long ago. A time of big hair, distinct eyebrows, the original supermodels and grunge. The simpler time of the 90s. Forget about the over the top blow drys, that isn’t what we are pining for, it's the Hair Colour. Yes! Those Natural hues and easy Tones. The Colours that you topped up your Natural with, or kept your Colour so close to your Natural Hair Colour, that it was so easy to maintain and knew would guarantee to suit you. We'll call it the untouched Colour, which of course is anything but. But that's the magic of Hair Colour; it can make people believe anything. We’ve chosen 5 shades we’re excited are making a revival. Photo: Tumblr What is more 90s Hair than Cindy Crawford's big, semi Brunette mane? It followed all the prerequisites of 90s Hair; simple, Natural, classic and just looked untouched. This is only the work of a Natural Colour, 6 Dark Blonde to be precise. 6’s description fits hers exactly and is the perfect modern update. 6 Dark Blonde BUY NOW Photo: Tumblr Nothing defines the 90s more than Julia Roberts. Those crazy curls, that Volume, her smile. She championed the Copper into her trademark hue that suited only a handful. Today, emulating her shiny Coppery Blonde is easy with the Peach Blonde, who’s softer, Lighter Copper hues are far more complexion friendly and who’s depth encourages Light into your Hair, making it an extremely shiny Colour. Peach Blonde BUY NOW Photo: Tumblr What were the 90s without the nonchalant, dirty, grungy Blonde? Those smokey, Ashy Tones that were full of enough attitude Kate Moss sported the hue but also had this insanely feminine edge at the same time. Enter 7.1 Ash Blonde. Same description, same style, just better. 7.1 Ash Blonde BUY NOW Photo: Tumblr Ah and then there was the dirty, grungy, smoke-less Blonde. This is 90s Hair Colour at its best. It’s neither super Light nor Dark and ticks all of the 90s Colour checkpoints. Use 8 Light Blonde to get the simple, I don’t Colour my Hair Colour, Colour Tone. 8 Light Blonde BUY NOW Photo: Tumblr But wait, there are no 90s without the daisy Hair clipped Drew Barrymore and her sunshine Blonde. Sure she had some shockers and sometimes it was a little undertoned, but this Colour struck a chord with us and we’re campaigning for the Honey Blonde resurrection. What’s not to love? It’s not fully Golden or a straight Natural and is best achieved with a mix of 1/2 x 9 Light Blonde and 1/2 x 9.3 Golden Blonde. 9 Very Light Blonde BUY NOW 9.3 Golden Blonde BUY NOW
Meet the new leader of the pack.
Once upon a time our most popular Hair Colours were dominated by deep, dark Brunettes’s who have in the last few years been replaced for lighter (admittedly only slighter) Natural, Warmer Brunettes. All except for our #1 Colour, that has jumped ship and climbed the Colour chart way into the top of the Blonde family. Unsurprisingly to us, our most popular Hair Colour is 9.1 Light Ash Blonde. We can appreciate 9.1 Light Ash Blonde’s rise to the top. It’s Light Blonde Tones and strong Ash reflects blend into a smoky, chic Blonde that is a fan favourite because of its no nonsense finish. You’ll be hard pressed to find a Colour with its same smooth, minimal appearance and personality. Photo: Tumblr But it’s 9.1’s diversity that makes it so popular. 9.1 Light Ash Blonde is our #1 Colour Toner. Its genius lies in the ability to Tone while you Colour, with its Cool Ash Tones soothing down any Warmth into a Neutral or Natural Hair Colour depending on your Colour preference. Or mix 9.1 with No Lift Developer, to create a Toner that will give you better, longer lasting results compared to a purple shampoo. Plus the Colour’s packed with conditioners and olive oil, that nourish your Hair at the same time. So will 9.1 Light Ash Blonde suit you? 9.1 isn’t for everyone and suits those with Cool skin undertones. If you are Naturally Blonde or a Dark Blonde / Light Brown this Colour is achievable, but if your Naturally darker - 9.1 might not be for you. 9.1 Light Ash Blonde Shop Now No Lift Developer SHOP NOW 40 Volume Developer SHOP NOW
The secret to that shiny, polished Brunette you've been dreaming of is almost too easy.
Photo: Tumblr The secret to a dark, deliciously glossy Hair Colour is simple; choose single pigment Hair Colours. That means Natural Colours like 3 Dark Brown and 5 Light Brown because you are looking for a single, solid surface Colour, not a Colour to be broken up with reflects. Why? When we use Colours with added pigments and reflects (eg 5.53 Chocolate Brown) the reflects grab throughout your Hair and catch the light, creating dimension when the light moves through your Colour. When we use a Natural or single pigment Colour, instead of spreading the reflects and breaking the Hair up like a 5.53 Chocolate Brown would, it builds a single solid polished Colour surface. This attracts more light to the Hair, creating a strong glossy and shiny Hair Colour which makes your Colour solid and full of rich tones. Try these Colours. Photo: Tumblr 3 Dark Brown The classic Dark Brown that is so dark it’s nearly Black. 3 Dark Brown is solid and rich and beautifully glossy and an easy way to boost some character into a dull, Brunette. Suits: Cool and Warm Undertones. We love it matched with olive skin. Photo: Tumblr 5 Light Brown 5 Light Brown is a soft, true Brunette that isn’t as light as its name may describe. It’s beautifully balanced and Toned and a perfect Colour choice when 3 Dark Brown is too dark. Suits: Cool and Warm Undertones.