It All Started With A Missed Appointment
Our founder — a busy, no-nonsense working mum — was juggling deadlines, school drop-offs and the ever-elusive salon visit.
With 30 years in the haircare industry, she expected to find an easy at-home Colour.
But everything she tried was too damaging or just didn’t deliver that salon feel.
She knew the quality wasn’t good enough — and if she could tell, anyone could.
So she asked around. Friends. Colleagues. Other mums. Same story: no time, no idea what to use, no product they trusted.
So she created one — made for real life, with professional quality, easy application, and completely resealable and resuable so you can use what you need, when you need it.
What We Believe In: Quality. Ease. Affordability.
This isn’t just any box dye. Our range was made to deliver salon results at home — without stress, without salon prices, and definitely without bleach.
So whether you're a Colour pro or a total beginner, you’ll find everything you need to Colour confidently. Easy instructions. Fuss-free formulas. Gorgeous results.
What We Do (And Do Well)
We’ve designed a full collection of home Hair Colour products to suit every hair goal — from quick touch-ups to full transformations.
Permanent Hair Colours — rich, vibrant, long-lasting shades wit excellent coverage.
Colour Remover — a clean, bleach free, damage-free reset for your next Colour move.
Toners — your brass-fighting, shine-boosting, longer lasting secret weapon.
Ready to take control of your Colour? Shop The Range →
Support You Can Count On
We know Colouring at home can feel intimidating. That’s why we’re always here.
Our all-female team is ready to help with Colour questions big or small. And our online help guides?
Available 24/7 — no appointment required.
Welcome to the No Judgement Club
Tried something new? Had a Colour “oops”? Found your perfect match? We love all of it.
This is your space to experiment, learn, and take your Colour into your own hands — with a little help from us along the way.
Let's find your Colour match →