Going Natural: Why I Use A Natural Shade To Enhance My Own Hair Colour

Colour with a Natural Shade to elevate your Hair, adding shine, dimension, and seamless coverage.

It might sound surprising, but here’s a twist: Colouring your Natural Hair Colour to make it look, well, naturally better. Genius, right? We often Colour our Hair to fix something: maybe it’s to cover up Greys, or to reinvent a Shade that doesn’t quite spark joy. Sometimes, it’s all about a fresh new look.

But what if, instead of covering, we enhanced what we already have? Whether you’ve been a lifelong Redhead, are loyal to your Highlights, or have never touched Hair Colour before, this approach is for you. It’s about taking your Natural Colour—whatever it may be—and giving it a polished boost that feels authentic.

This isn’t about letting Grey Hairs creep in or waiting for a dull Colour to just grow out. We're celebrating your real Colour with a vibrant, enhanced version—making it shine like the best possible version of you.



Photo: Instagram @lilyjcollins
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Dark Brown

What Does This Even Mean?

Colouring your Hair with your Natural Hair Colour means choosing a Shade from our range that matches or complements your Natural Tone. You're being intentional with your Colouring: enhancing your Hair with a Shade that either covers Greys or takes your Natural Colour to the next level in a way you might not have thought possible.



Photo: Instagram @sarahhashcroft
Copy her Colour with 5
Light Brown

What Exactly is a Natural Hair Colour?

Natural Hair Colours are pure pigments designed to capture the authentic depth of deep, Dark Brown to a Light, airy Blonde. These Colours aren’t enhanced with extra Cool or Warm Tones; they’re neutral and straightforward, allowing you to achieve a simple, balanced look. Think of it as your natural shade, only perfected.



Photo: Instagram @bryonydeery
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Dark Blonde

Why Try This Colouring Technique?

Easy, it's the ultimate Colour enhancement. You might wonder, “If I’m Colouring my Hair with a Shade so close to my own, will it even make a difference?” The answer is absolutely. A Natural Shade can build a fresh, luminous version of your Colour, complete with shine, gloss, and dimension. The added pigments add richness and vibrancy to your Tone, just like applying foundation or a bit of bronzer to even and illuminate your skin. This approach adds that glossy, glass-like finish to your Hair, enhances your skin tone, and seamlessly covers Greys or Natural Regrowth.



Photo: Instagram @sophiesuchan
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Medium Blonde

Who Is This Perfect For?

The Low-Maintenance Beauty – Want a fresh look without the fuss? Natural Colours are for you.
The Grey-Embracer – Whether you’re going Grey or just starting to, Natural Shades offer seamless coverage.
The Between-Salon-Visits Guru – Extend your salon visits and blend regrowth effortlessly with Natural Colour.
Everyone - Natural Shades suit all skin tones.

Colouring with a Natural Shade gives you all the benefits—shine, dimension, and coverage—without drastic changes or constant touch-ups.



Photo: Instagram @gisele
Copy her Colour with 8
Light Blonde

What You Need:

Your Natural Permanent Hair Colour of Choice

If your Colour falls between two shades, mix them 50/50 for a custom blend.
Natural Shades: 3 Dark Brown, 5 Light Brown, 6 Dark Blonde, 7 Medium Blonde, 8 Light Blonde, 9 Very Light Blonde

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3
Dark Brown
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5
Light Brown
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6
Dark Blonde
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7
Medium Blonde
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8
Light Blonde
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9
Very Light Blonde

Developer

Choose either a No Lift Developer or 20 Volume Developer.

No Lift Developer

Perfect for a gloss effect, No Lift Developer works like a demi-permanent Colour, Colouring your Hair without lightening your Natural Shade. Ideal for matching your Natural or Colouring Darker.

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No Lift
Developer

20 Volume Developer

Best for Grey coverage or if you want a Shade 1–2 Shades Lighter than your Natural Colour. A 20 Vol will give you a permanent, full coverage Colour for a long-lasting result.

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20 Volume
Developer

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