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Yes, You Can Be a Platinum Blonde Without Frying Your Hair With Bleach

Escape the salon and embrace the freedom of becoming or maintaining your Platinum Blonde, while keeping your Hair's integrity and shine.

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Attention Please: Introducing The Intense Ash Brown Our Coolest Shade Ever

This is big! We've just launched a new Hair Colour Shade and it's the Coolest one we’ve ever created.

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This Years Coppers Have Been Reinvented

So what do this years Copper Shades have in store for us? Spoiler: bright, bold and a delight to the senses, and we want them all.

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What Is The Natural Hair Colour Trend?

Meet the "no Hair Colour, Hair Colour" that saturates your Hair in exquisite sparkling pigments and flatters all skin tones.

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How To Get The Perfect Amount Of Gold In Your Hair Colour

If you're in the market for a Hair Colour that adds a touch of sunshine, that subtle shimmer of glow and an all-around gorgeousness — look no further than a Golden Shade.

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Summer's Hottest Hair Colour Trends And Accessories

Gone are the days of layering up and heavy tones, we're stripping it all back this Summer.

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Everyone Is Wearing This Brunette Shade

When your Hair Colour aesthetic is deep, bold and glassy, these 3 obsidian shades are guaranteed to delight your senses.

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Like To Keep Your Copper Intense? We've Got The Colour Routine For You

Love your Copper bright and vibrant? Here's how to keep your Colours intensity dialled up all the time.

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The Spring Edit: The Must-Have Products To Use All Season

A curated round-up of the products we are investing in to use the most this Spring.

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