Sometimes your Hair just decides to rebel. Warm underTones, random flashes of Gold or Orange—it’s like it’s staging a coup. Toning is the peacemaker, the secret agent, the magic wand that restores order, balance, and shine—all from your own bathroom. And while Toning might feel like a Blonde thing, Dark Blondes and Brunettes need it just as much.
Why Toning Matters
That flawless, glossy, just-from-the-salon finish? That’s exactly what our Toner Kits deliver. We don’t do short-term, flat purple shampoos that simply mask brassiness. We treat Toning like a true gloss: refreshing your Colour, neutralising Warmth, and giving your Hair a polished, long-lasting shine. This is real Toning—salon results at home, every time, without the salon price tag.
What Causes Brassiness?
Brassiness—those sneaky yellow, orange, or golden Tones—can creep in for all sorts of reasons:
Time in the sun
Regular washing, especially with harsh shampoos
Heat styling like blow-drying or curling
Your Hair Colour history, particularly lighter shades
Natural Hair tendencies—some of us are simply more prone to Warmth
A Toner uses Cooling pigments to neutralise Warmth and bring your Colour back into balance.
Toning Isn’t Just Purple or Grey
Toning works for everyone from Light Blonde to Brunette. The goal is to cool unwanted Warmth, neutralise Brassiness, and either enhance a sleek Ash, Silver, or creamy Beige hue—or restore your Colour to a natural, balanced finish. The right Toner and timing make all the difference.
We don’t rely on purple shampoos or rinses for three key reasons:
Brassiness needs more than a tint—our Toner Kits replenish Hair with a fresh gloss of Colour while neutralising Warmth.
Purple shampoos leave Hair flat and matte—our Toners add life, shine, and gloss.
Every Hair Colour has different needs—our Toners are tailored for each Shade and situation.
With the right Toner Kit, you get a professional, glossy finish that actually works, not just a temporary fix.
What’s in a Toner Kit?
Each kit includes everything you need for a professional finish at home:
Permanent Hair Colour to add Cooling pigment and a glossy finish
No Lift Developer to activate Colour without lightening Hair
Applicator Bottle for easy mixing and even application
Together, they refresh your Tone, neutralise brassiness, and leave your Hair shiny and healthy.
Everything You Need To Know About Toning
Do Toner Kits cover greys?
No. Toners don’t lighten or fully cover grey, but they’re ideal for blending greys with coloured or lightened ends.
Apply to wet or dry Hair?
Dry.
Where to apply?
Start with the brassiest areas, then comb through with a Wide Tooth Comb. Skip natural, uncoloured Hair if you plan to Colour it later.
How long should you leave it on?
5–20 minutes depending on your Hair. Porous Hair absorbs pigment quickly, while warmer Tones may need longer. Do not exceed 45 minutes.
How to check the Tone?
Pull a strand, gently squeeze with your fingers (gloves on), and wipe away excess. You’re looking for a creamy, cool finish. Damp Hair can appear slightly more toned than dry.
How often should you Tone?
Every 4–6 weeks or at root touch-ups. Protect your Tone with sun coverage, conditioner before swimming, and rinsing after salt or chlorine exposure.
Hair Tip:
If your Tone fades quickly, the products you use could be the cause.
Anti-dandruff, clarifying, and Warming Colour-correcting shampoos can be harsh on your Hair.
Extend your Tone with simple habits: wear a hat in the sun, wet Hair or apply conditioner before swimming, and always rinse well after.
How To Choose Your Perfect Toner Kit
Choose a Toner Kit that is the same or Lighter than your current Hair Colour.
Meet our five Toner Kits:
Extra Light Silver Blonde Toner Kit
For icy, Platinum Blondes. Delivers a crisp, bright Silver Tone without dulling.
Extra Light Silver
Toner Kit
Pearl Blonde Toner Kit
Ideal for Light Blondes who want to soften Warmth without going Ash.
Leaves a creamy, luminous pearl finish.
Pearl Blonde
Toner Kit
Light Ash Blonde Toner Kit
A classic all-rounder for Light to Medium Blondes.
Neutralises brass and restores a natural, Cool Tone.
Light Ash
Toner Kit
Dark Ash Blonde Toner Kit
Designed for Darker Blondes with Orange or Yellow hues.
Adds depth with rich, Cool Tones.
Dark Ash
Toner Kit
Intense Ash Brown Toner Kit
For Brunettes with faded Red or Copper Tones.
Deep, glossy pigment cancels Warmth and revives richness.
