Platinum Blonde and bleach usually go hand-in-hand — and so do the horror stories.
Hair snapping. Colour going neon yellow. Melting Hair. And let’s not forget the eye-watering salon bill and the hours of small talk you didn’t ask for.
So, let’s just say it:
No, thank you.
No more bleach.
No more fear of doing your Hair at home.
No more committing entire afternoons (and your savings) to someone else’s schedule.
No more armloads of products needed to support your Colour.
Because here’s the truth — and it’s a fun one:
You can get a light, clean, Nordic-inspired Platinum Blonde at home without bleach and without sacrificing the health of your Hair.
Say hello to High Lift Blondes. If you haven’t met them yet, get ready. These are the at-home, bleach-free miracle Colours that make Platinum Blonde actually achievable.
What Is a High Lift Hair Colour?
High Lifts are extra-Light Blonde Hair Colours designed to take you beyond traditional Blonde and into true Platinum territory — the cool, sleek, “Hollywood meets Nordic minimalism” kind of Platinum.
They’re incredibly light, effortlessly toned, and formulated to give that ultra-clean, refined Platinum finish while keeping your Hair soft, hydrated, and protected.
What Makes High Lift Blondes So Different?
High Lifts are not your typical Blonde. They’re formulated with powerful lightening ability — not available in a typical Blonde — but without the chaos and unpredictability of Bleach.
Here’s why they’re special:
Ultra-conditioning, hydrating base to keep your Hair feeling healthy and cushy.
Cool pigment already built in, so your Blonde stays toned, bright, and brass-free.
Simplified for at-home Colouring, yet still delivers the kind of salon-level lift you never thought you could get without bleach.
In short? They lighten and tone at the same time — something bleach simply can’t do.
High Lift Blondes vs Bleach
Bleach
Strips all Natural and Coloured pigment from the Hair.
Can lift unevenly (hello, random orange patches).
Often leaves Hair feeling dry, brittle, and fragile.
Needs a Colour and a Toner after the bleaching process.
Makes most people nervous to use at home — for good reason.
High Lift Blonde Permanent Hair Colour
Lightens your Natural Hair 2–5 shades.
Can gently lift previously Coloured Light Blondes a little further.
Gives you control: you choose the Developer strength.
Already includes Cool pigments (Ash, Beige or Silver) to counteract Brassiness.
Leaves your Hair nourished, smooth, and salon-shiny (thank you, olive oil base).
Gives you confidence to Colour at home — without the fear factor.
You can leave your Hair in one application or follow with a Toner Kit for an extra refined finish.
Meet the High Lift Blonde Trio
901 Extra Light Ash Blonde
Your classic, cool-girl bombshell Platinum Blonde. A clean, airy, Ash-Toned Blonde that smooths away Warmth for a silkier, brighter finish.
901
Extra Light Ash Blonde
902 Extra Light Beige Blonde
Soft, pearly, creamy and subtle. Perfect if you want a luminous Blonde without going matte.
902
Extra Light Beige Blonde
908 Extra Light Silver Blonde
The coolest of the trio. Crisp, icy Platinum Silver Blonde — ideal for anyone who throws a lot of warmth and needs an extra soothing Toner. Perfect for refining and toning your Blonde to perfection.
908
Extra Light Silver Blonde
How to Use High Lifts at Home
Your Developer
High Lifts shine brightest when mixed with 40 Volume Developer. That’s the secret to unlocking their extra-lightening superpowers so you can reach those ethereal, extra-light blondes.
40 Volume
Developer
Your Mixing Ratio
Mix 1 Part High Lift Colour + 2 Parts Developer
(e.g. 60ml 901 Extra Light Ash Blonde + 120ml 40 Vol Developer)
Your Processing Time
Leave on for 45 minutes to give the Colour time to lift and tone.
A Few Hot Tips
High Lifts only lighten Natural, virgin Hair free from Colour.
You can use High Lifts over already-Coloured Light Blondes to add Highlights or lightly lift — just ask us first if you're unsure.
If you’re Naturally a Light-to-Medium Blonde, you can customise with 20 Volume Developer or 30 Volume Developer depending on how much lift you need.
For grey/white Hair: Use High Lifts + 20 Volume Developer on 50–70% Grey Hair. It won't give you full coverage, but softens and blends for a delicate, translucent Blonde shine.
20 Volume
Developer
Toning Your High Lift Blonde
Our Extra Light Silver Toner Kit is your Platinum insurance policy. It uses 908 Extra Light Silver Blonde and No Lift Developer for a gentle, pigment-rich tone that neutralises Warmth and gives your Blonde a refined, glossy, iced finish.
All High Lift Blondes — 901 Extra Light Ash Blonde, 902 Extra Light Beige Blonde, 908 Extra Light Silver Blonde — can be used this way.
Mix 1 Part Colour + 1.5 Parts No Lift Developer
(e.g. 60ml Colour + 90ml Developer)
Leave on for up to 20 minutes to reach your perfect Tone.
The result? A rejuvenated, salon-worthy Blonde that you can achieve entirely at home.
