This season, we’re leaning into something softer. Think 90s nostalgia, understated classics, and just enough Cherry Plum to keep things interesting.
There’s a shift happening. After seasons of bright, High Lift Blonde, we’re craving Colour that feels grounded. Effortless. Close to your Natural Shade, but elevated.
It’s less about transformation, more about refinement.
We’re seeing a move toward Warm, Natural Hair Colours that sit perfectly in the middle. Not too light. Not too dark. Shades that add dimension, reflect light beautifully, and feel easy to maintain at home.
And honestly, it makes sense. These are Colours that don’t demand constant upkeep or complicated salon routines. They’re simple, wearable, and exactly what your nervous system has been asking for.
Beyond the scroll, we’re seeing it firsthand. You’re moving away from icy Blondes, asking for softer Warmth, Honeyed Tones, and richer Brunettes. Milk Chocolate continues to sell out, and it’s clear… glossy, dimensional Warmth is having a moment.
Here are the Shades leading the shift.
Milk Chocolate
The Shade we can’t keep on the shelves.
Milk Chocolate is that perfectly balanced light Brunette. A blend of soft Brown and subtle Mahogany Warmth that gives the Hair richness without feeling heavy.
It’s the easiest way to refresh dull Brunette or Dark Blonde Hair. The Warmth catches the light just enough, giving you that subtle, sunlit glow while still feeling polished and Natural.
Milk
Chocolate
5.53 Chocolate Brown
A classic, but elevated.
This Warm, Golden Chocolate Shade delivers depth, shine, and that unmistakable 90s fullness. Built on a rich Brunette base, it’s layered with Mahogany pigments and softened with a hint of Gold.
The result is multi-dimensional Colour that reflects beautifully and gives the illusion of thicker, more voluminous Hair.
5.53
Chocolate Brunette
Cherry Chocolate
Think Cherry Cola, but more refined.
Cherry Chocolate blends rich Brunette with subdued Plum-Red pigments, creating a Tone that sits perfectly between Brown and Red. It’s Warm, indulgent, and just bold enough without feeling overpowering.
Dark, but not too dark. Red, but still wearable. It’s the ultimate autumn/winter crossover Shade.
Cherry
Chocolate
Light Honey Brown
For when you want Warmth, but keep it Natural.
This Shade sits between Dark Blonde and light Brown, with a soft Golden glaze that catches the light without looking overly Warm.
Perfect if you’re moving away from Blonde and want something more low-maintenance, but still luminous.
Try this mix:
½ 5.3 Golden Brown and ½ 6 Dark Blonde
Salted Caramel Blonde
Soft, expensive-looking Blonde with depth.
Salted Caramel is a Warm, suede-like Blonde that blends Golden and neutral Tones seamlessly. It’s deeper than your typical Blonde, giving that “old money” finish, but with a Warmer, more wearable edge.
If Old Money Blonde was the Shade of summer, then Salted Caramel Blonde is its older, more expensive sister.
Ideal for lifting light or highlighted Blonde into something richer, smoother, and more polished.
Salted Caramel
Blonde
Butterscotch Blonde
A richer take on Blonde.
Butterscotch Blonde is Warm, Golden, and slightly deeper than your usual Light Blonde. It sits in that perfect space where Blonde still feels bright, but with added depth and softness and is the perfect blend to dip your toe into Warmth.
It’s the kind of Colour that feels grown-up. Glossy, balanced, and easy to wear.
Butterscotch
Blonde
7.53 Chocolate Blonde
Not quite Brunette, not quite Blonde.
Chocolate Blonde is a Warm, Medium Blonde infused with rich Chocolate and soft Golden reflects. It leans slightly Auburn without going fully Copper, making it one of the most versatile Shades this season.
It ticks every box for all the Auburn trends.
7.53
Chocolate Blonde
Teddy Blonde
Cool, but with a softer edge for autumn.
When everything leans Warm, Teddy Blonde steps in as the perfect counterbalance. It blends Ash and Beige Tones into a Blonde that feels calm, creamy, and quietly expensive.
It still holds that Cool, refined finish, but with just enough softness to catch the light and feel seasonal. Think polished, not icy. Luminous, not flat. A Blonde that stays Cool… but finally feels lived-in.
Try this mix:
½ 8.2 Light Beige Blonde and ½ 9.1 Light Ash Blonde
Dark Toffee Blonde
Where Cherry Cola meets Golden hour.
If Cherry Cola and Cowboy Copper had a Hair Colour baby, this would be it. Dark Toffee Blonde blends Plum richness with Golden Blonde Warmth, creating a glossy, toffee-Toned hue with a subtle Cherry pop running through it.
It’s Warm, dimensional, and a little unexpected. That perfect in-between where Red meets Gold, without tipping too far into Copper.
Think molten, reflective Colour that shifts in the light. Rich, but still soft. Playful, but polished.
Dark Toffee
Blonde
Toasted Almond Croissant Blonde
Golden, glossy, and quietly indulgent.
If Buttercream Blonde is light and airy, this is its richer autumn upgrade. Toasted Almond Croissant Blonde blends Golden Warmth with creamy Beige Tones for a soft, dimensional Blonde that feels Warm, balanced, and expensive.
It catches the light beautifully without ever tipping brassy, sitting perfectly between Honeyed Gold and neutral Beige.
Try this mix:
½ 8.2 Light Beige Blonde and ½ 9.3 Light Golden Blonde
