Tone refers to the Colour of the Hair, it has nothing to do with lightness or darkness. There are two types of Tones: Warm Tones and Cool Tones. When you are adding Tone to the Hair, you are calming or softening a Colour normally by adding Cool Ash / Grey Tones. When you Tone, you are counteracting Red and Orange, or Warm Tones, in the Hair.
Why Do You Tone?
You Tone to get rid of unwanted Brassy - Yellow or Orange - Tones from Blonde Hair. These generally occur after Colouring, Colour Removing or Bleaching. These warm Colours are completely normal when Colouring and can be easily solved. If you have had your Hair Coloured at a Hairdresser, they will generally Tone your Hair without you even noticing.
How Do You Tone?
Using the My Hairdresser Toner Kit. To Tone, you need to use a Developer that will not Lighten your Hair, this is called a No Lift Developer. You then need to pair it with a Colour with an Ash or Beige Pigment, that will Tone and counteract any brassiness. We recommend a 9.1 Light Ash Blonde. For directions, take a look at our How To Tone page for more information.
How often should I Tone?
Everyone is different, Tone when you need to Tone. Often people who spend a lot of time in the sun and water, or who wash their Hair frequently, may need to Tone their Hair every 2-4 weeks.
Who Can Tone?
Anyone. It’s not just Blondes or those Bleaching that need to Tone. If you are Naturally a warm Colour or find your Colour is too warm or Golden, you can Tone.
Can you use any Colour to Tone?
Colours with Ash, Beige or Silver Tones are the Cool Colours needed to Tone. You must choose a Colour that is the same level or a bit Lighter than the Colour you are, not darker.