40 Volume Developer

SPEND $70 SAVE 10%
SPEND $120 SAVE 15%
SPEND $180 SAVE 20%

  • Regular price $5.00

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I am an essential when Colouring because I activate the Hair Colour when you mix us together. I'm super strong, strong enough to Lighten your Hair 4 Shades so I'm ready for a serious Hair Colour transformation. I am strong enough to take your Hair from 3 Dark Brown to 7.3 Golden Blonde or 5 Light Brown to 9.1 Light Ash Blonde or 6 Dark Blonde to 902 Extra Light Beige Blonde. I'm also designed to use with High Lift Blonde Shades to really give your Hair Colour that proper lift.

Save with Two and Four Developer Packs

What's included?

1 x 100ml 40 Volume Developer

Need help with your Hair? Chat with our Colour Consultants



2 3 4

4 Shades

Mix with
Highlift Blondes



to use




How to Colour your Hair

Step 1: Mix

Mix Permanent Hair Colour and Developer in a plastic or glass bowl until a smooth and creamy paste is achieved.

Step 2: Apply To Dry Hair

Starting at the regrowth area, apply the Colour carefully and evenly to dry Hair. Massage Colour through the Hair wearing protective gloves to ensure even coverage.

Step 3: Developing Time

Once the Colour has been applied to the Hair, leave in Hair for 35 to 40 minutes to Develop. We suggest allowing the High Lift Series (901, 902 and 908) 45 minutes to develop.

Step 4: Rinse your Hair

Once the development time has been reached, rinse the Hair for 3 to 5 minutes in warm water until water runs clear. Condition Hair as normal.


Regular Colours

1 part Hair Colour with 1.5 parts Developer.
eg. 1 Tube of Hair Colour with 1 Bottle of Developer.

High Lift Blondes

1 part Hair Colour with 2 parts Developer.
eg. 1 Tube of Hair Colour with 120ml of Developer.

How Much Colour Will I Need?

For Short Hair / Colouring Regrowth

1 x Permanent Hair Colour.
1 x Developer.

For Long Hair / Thick Hair

2 x Permanent Hair Colour.
2 x Developer.

40 Volume Developer Reviews